Every invite goes through the same checks in the same order, whoever submits it, and most get a decision in seconds. If anything is unclear it goes to a person rather than being waved through — and being sent to a person is not a rejection.
The complete criteria are published at how submissions are reviewed, rendered directly from the rules the system applies so the page cannot drift from reality. This article is the practical companion: what a strong listing looks like, and why the bar sits where it does.
The three stages
Fixed rules, at the door
Out-of-scope categories, link shorteners that hide their destination, contact details in the description, and a minimum length and word count. These are mechanical and applied identically to everyone, including to accounts with a long record of good listings.
A judgement about the listing itself
Whether the description tells a reader something useful, whether the link belongs to the brand, and whether the offer matches what the brand actually does. Most submissions are settled here.
A person, whenever it is genuinely unclear
Anything the automated review is not confident about goes to a human — as does every brand that is not on the site yet. There is no confidence threshold at which an unclear listing gets published anyway.
What is judged
There are 7 checks. 2 of them are must-pass: they establish that the listing is what it says it is. The other 5 are quality judgements, and an unclear one sends the submission to a person rather than turning it down.
Pro tip substance
reviewed by a person if unclearContains at least one specific a reader can act on: a condition (e.g. 'make a card payment'), a timeframe (e.g. 'within 30 days'), a named step, a requirement, or a practical tip. Mentioning the reward alongside conditions is fine — the conditions themselves are the substance.
Brand match
must passThe offer described plausibly belongs to this brand's actual product.
Link authenticity
must passThe link plausibly belongs to this brand's referral programme. Tracking parameters and referral subdomains are normal and are not a failure.
Offer currency
reviewed by a person if unclearNo stated end date, or a stated end date still in the future.
Language quality
reviewed by a person if unclearComprehensible to a general reader. Non-native but clear English passes — judge comprehensibility, never dialect or accent.
Substantive duplication
reviewed by a person if unclearSays something the brand's existing live tips do not already say.
Brand reputability
reviewed by a person if unclearThe brand is a well-known, established company with a real referral programme. Examples: Uber, Monzo, Airbnb, DoorDash, Revolut, Cash App, Binance. If you recognise it as a real, operating company, it passes.
Note what is not on that list: how large the bonus is, how well-known the brand is, or how many invites you have posted before. None of them affect a decision, in either direction.
The description does most of the work
A submission needs at least 80 characters and 12 words, up to 600 — and, the part that really decides it, one specific thing a reader can act on.
A quick test before you submit: strip out every adjective and every urgency phrase, and see what is left. A condition, a timeframe, a named step, a requirement, a practical heads-up — any one of those carries the listing.
Ready to publish
“Upload a clear photo of your licence at step 2, or verification stalls for about 3 days. The bonus lands after your first 10 trips, not at signup.”
Worth one more line
“Great app, best deal around — use my link and sign up today, you won't regret it!”
The second one is not badly intentioned, it is just missing the part only you can supply. Mentioning the reward is fine; the conditions attached to it are what a reader cannot get from the brand’s own marketing page, and they are what makes your listing worth reading.
Why there is a bar at all
Because the description is the only part of an invite page that is genuinely yours, and it is what earns the page its place in search.
Everything else on a listing — the brand name, the layout, the surrounding copy — is shared with every other listing on the site. A page whose only original content is a dozen characters is a template with one variable in it. Search engines treat that pattern as a site-wide quality signal rather than a per-page one, so a thin listing costs more than its own ranking.
If a decision looks wrong
Every decision appears in your dashboard with the reason attached, and there are two ways forward.
- If it is fixable — usually a thin description — rewrite it and resubmit. It goes straight back through review.
- If you think the decision itself was wrong, say so. A person reads the appeal and replies. An automated decision is never the last word.
Ready to post one? Share an invite — or read why companies pay you instead of paying for advertising for what the business on the other end is actually buying.